It’s not a secret that Sony’s advertisements for some of their games are non existent for the past few years. Besides promoting Grand Theft Auto V and The Last of Us, I can’t remember the last time I’ve seen a Playstation commercial that promoted a game. Games like Sly Cooper: Thieves in Time and Puppeteer went under the radar simply because no one knew about them. Sony didn’t run TV Ads or put up posters on buses, in train stations or buildings; they just simply released them. Of course the core video gamers found out about those games, but some of the casual audience didn’t notice. Sony is getting better at it though. I mentioned The Last of Us getting a T.V trailer, and it was great. No doubt showing those T.V spots during commercial breaks for The Walking Dead boosted sales. Same thing with GTA V, Ads were smartly placed all over the city of New York and TV spots came on during Breaking Bad. GTA V didn’t even need to advertise, but that’s how you boost sales. Beyond: Two Souls, another highly anticipated Playstation 3 exclusive, will be getting a TV Ad. Sony has been showing signs lately that they are trying to turn their advertisement game around, and so far it’s working. They know how to make great Ads for their systems, that is no doubt. My favorite commercial of all time is an advertisement for the Playstation 3 released back in 2011. Their commercials for the system itself are always amazing, but don’t take my word for it, have a look for yourself.
And who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.
And we will not be denied.
And lastly, this is a commercial that was shown in Japan not too long ago, promoting the PS4, PS Vita and the new PS Vita TV. The video is filled with awesome references to things from the Boston Celtics to K-On! It’s Japan people; so it’s automatically awesome.
As always, thank for reading.
It’s Advertisement Week here on ClassicButNew, so check the related articles below and stay tuned for more.
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